Tech

How are you using AI in your social media strategy?

To streamline their social media marketing efforts, many companies and people are embracing AI solutions for their online presence. Businesses can use AI-powered technologies to analyse data from their social media accounts to acquire insights into the behaviour, preferences, and interests of their audience. They can use this information to produce relevant, personalised content for their followers. Utilising AI tools for social media also automates time- and effort-consuming repetitive chores like scheduling and posting. 

In this article, we have asked digital marketers & business owner that how they are using AI in their social media strategy.

Content that is more personalised and interesting will probably result from the implementation of new AI techniques for brand social media. AI-driven chatbots can increase client engagement and offer followers round-the-clock help. Businesses may improve their reputation and customer loyalty by swiftly identifying and resolving consumer concerns with the use of AI solutions. However, there could be a drawback to AI’s use in social media. To prevent any unforeseen outcomes, it is crucial to make sure that AI-generated content adheres to a brand’s values and messaging. Overall, with the use of new AI technologies, the future of brand social media appears bright, and companies that use these tools can acquire a competitive edge in the market.

Jessica Shee, Marketing Manager of iBoysoft

As a Marketing coordinator, I can offer some opinions on the application of AI tools for social media promotion.  Today, many companies use AI solutions to enhance their social media presence. These tools can be used to track audience participation, automate posting schedules, and analyse performance metrics. Marketers can concentrate on producing appealing content and interacting with their fans by employing AI to tackle mundane duties. Businesses have experienced higher productivity, more engagement, and better audience targeting after integrating AI solutions. With the quick advancement of AI technology, brand social media appears to have a bright future. 

A few areas where AI can have a big impact are chatbots, virtual assistants, and personalised content recommendations. In general, AI tools may help companies give their audience a more personalised and engaging social media experience, which will enhance brand loyalty and revenue.  

Donnie Rand, Marketing Coordinator of American Association of Owner Operators, LLC.

We have used many AI techniques to improve our social media presence and audience interaction. Sentiment analysis is one of the AI technologies we employ to better understand our audience’s feelings about our brand and goods. We can discover any bad feedback and respond to it as soon as possible by analyzing social media postings and comments. We also deploy AI-powered chatbots on social media sites to give our fans rapid and effective customer care. This not only enhances client happiness but also gives our social media staff more time to focus on other duties.

Image and video recognition is another AI technique that we utilize to detect trending visual material that is related to our brand. This enables us to generate more interesting content that connects with our audience and increases interaction on our social media channels. We’ve witnessed an increase in social media engagement and general brand exposure after deploying these AI capabilities. Our social media staff can respond to client queries more quickly and precisely, and our material is more relevant and interesting for our followers.

Khunshan Ahmad, Founder of EvolveDash

Looking ahead, I believe that the use of new AI technologies will continue to change the way businesses handle social media. Brands will be able to create a more personalized and seamless experience for their audience on social media platforms as the usage of AI-powered chatbots and personalized content suggestions grows. Furthermore, AI-powered data analytics will give deeper insights into audience behavior and preferences, allowing marketers to make more educated social media strategy decisions.

Brian Hardesty, Owner of OnDisplaySigns

The future holds some great benefits for social media through the use of AI tools. Tools like ChatGPT will flourish and grow by offering out-of-the-box solutions to enhance social media presence. For example, by assigning the right keyword, these tools help generate posts in seconds. It is expected that marketers will create tailored content for specific platforms and schedule posts all at once. AI will also create a strong shield around a brand’s social media pages. It will detect malware before it reaches your channel and harms you or your followers.

Alex Williams, CFO of Findthisbest

With the help of predictive analytics, marketers can get insight into customer preferences and create relevant content. It is expected that brands will increase their reliance on data analytics for the purpose of effective ad retargeting. There‚Äôs a lot of advanced software on the market that is set to improve influencer-brand partnerships. For example, there is influencer identification software that can guide brands in picking the right influencers for the promotion of their products/services. This software takes various factors into account, such as organic following and audience type. The use of AI tools like this one is expected to gain momentum in the near future.  

Elisa Bender, Cofounder of RevenueGeeks

Ever since the implementation of AI tools for our social media presence, the quality of content posted has drastically improved. As we use AI to generate content for different platforms, now we have specialized content for each one. We no longer have to post the same content again and again. Now we can simply ask AI to lend a hand in producing new content. This way, we provide our audience with new information every time, helping them to choose our brand over the competition.

Jasen Edwards, Sales Expert at Agent Advice

To conclude, it’s essential to consider potential challenges and ethical considerations, such as privacy concerns, bias and discrimination, dependence on technology, and human oversight. Social media agencies must be cautious when incorporating AI into their strategies, ensuring that they consider potential risks and use AI tools responsibly and ethically.

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