Even though we may not notice it, colors play a huge role in everyday life and perception. They can influence certain thoughts, emotions, and behaviors more than we think. Let’s take a look at how this color psychology can play a role in traditional trade show booths.
What is Color Psychology in Marketing?
Color psychology is the study of how certain colors influence human behavior. In marketing, companies will use color psychology to create their brand based on how they want to be perceived and to understand how consumers make purchasing decisions. Let’s see how this plays a role in effective branding and booth design in trade shows.
How to Choose The Right Colors for Your Brand
When looking for colors to choose for your specific brand, it is important to consider two things:
1) How do you want to be perceived?
2) What are your main goals?
These two questions can help you find the right colors that will align with your brand and attract the customers that you are looking for. Here’s what different colors can convey to help you in this process.
- Orange: Playfulness and excitement
- Green: Sustainability and growth
- Blue: Credibility and trust
- Purple: Creativity and artistry
- Red: Power and energy
- Yellow: Warmth and positivity
- Black: Sophistication and luxury
- White: Cleanliness and simplicity
To consider this in real life, think of the brand Apple. Their main colors are black and white, giving off a high end look while also remaining modern and clean.
Do you want your brand to give off strength and power? Or do you want it to give off a soft and welcoming feeling? These ties to colors can help you decide how you want to be perceived and what goals are most important to you. Once you have chosen the colors that fit your brand, here are some ways you can convey them within your trade show booth.
Ways Color can Help You Stand Out Through Booth Design
You can implement brand colors a plethora of different ways in your trade show booth. Here are some general ideas:
- Accents in Backdrop: Usually a company will have more than one color to convey their brand identity. A neutral color is often paired with a more vibrant color to create contrast. Consider using mostly the neutral color with a pop or accent of the more exciting color to create visual interest.
- Cohesive Graphics: Ensure your signage, graphics, and portable trade show displays are all cohesive with branding colors. Stay consistent with one or more of the colors on anything that’s branded.
- Lights: Consider using LED lights that fit your branding colors. This can create an atmosphere that influences how attendees feel and perceive your company.
Conclusion
Using color strategically to create a strong brand identity and trade show booth can help you create a more successful brand in your industry. You want to be unique and stand out, but also cater to the color psychology that proves to stay prevalent in the marketing world today.
