Choosing the Right eCommerce Platform: BigCommerce vs. WooCommerce

If you own an eCommerce store, you must be aware of the criticality the right eCommerce platform can have. If you’re not familiar with it, choosing the right platform is akin to selecting the foundation for your dream house. It’s a pivotal decision that will shape your online store’s future. Among the myriad of options, two heavyweights stand out: BigCommerce and WooCommerce. Each possessing its own unique set of strengths and weaknesses. In this comprehensive guide, we’ll dissect their features, the pros and cons each holds, all to help you make an informed choice for the right eCommerce platform. If you’re already familiar with the intricacies of BigCommerce and WooCommerce, we recommend getting in touch with a BigCommerce development company.

What is BigCommerce?

BigCommerce is a robust and all-in-one eCommerce platform that caters to businesses of all sizes. It offers a wide array of features, including multi-channel selling, mobile optimization, and a user-friendly interface. With BigCommerce, you can quickly set up your online store and start selling, making it an appealing choice for many.


  • All-in-One Solution: BigCommerce offers a comprehensive package with hosting, security, and support.
  • Scalability: It handles high traffic and grows with your business.
  • Mobile Optimization: Ensures your store looks great on any device.


  • Pricing: It can be costlier than self-hosted solutions like WooCommerce.
  • Learning Curve: While user-friendly, it might take time to master all features.

What is WooCommerce?

WooCommerce, on the other hand, is a plugin for WordPress, the world’s most popular content management system. It seamlessly integrates with your WordPress website, allowing you to turn it into a fully functional eCommerce store. WooCommerce is known for its flexibility and customization options, making it a favorite among those who prefer to have more control.


  • Flexibility: Complete control over design and functionality.
  • Cost-Efficiency: WooCommerce is free, but additional costs may apply for themes and plugins.
  • Large Community: A vast community of users and developers for support.


  • Technical Know-How: Requires more technical expertise, especially for beginners.
  • Hosting and Maintenance: You’re responsible for hosting and site maintenance.

Feature Comparison

Store Setup and Customization

Setting up shop on BigCommerce is a breeze. Its intuitive interface and built-in features streamline the process. WooCommerce, while offering more customization options, requires more technical know-how. If you’re tech-savvy and want complete control, WooCommerce might be your cup of tea.

Payment Options and Integration

Both platforms offer a plethora of payment gateways and integrations. BigCommerce boasts over 65 pre-integrated payment gateways, simplifying the checkout process. WooCommerce, while offering numerous options, might require additional plugins for some gateways. Ensure your preferred payment method is well-supported on your chosen platform.

Scalability and Growth Potential

BigCommerce shines when it comes to scalability. It can handle high traffic and large product catalogs without breaking a sweat. WooCommerce is equally scalable, but it may require more attention to hosting and optimization as your store grows.

SEO and Marketing Tools

Both platforms offer SEO and marketing tools, but the approach differs. BigCommerce provides built-in features like customizable URLs and automatic sitemaps. WooCommerce, with its extensive library of SEO plugins, allows you to tailor your SEO strategy. Consider your SEO preferences when making a choice.

Pricing and Cost Comparison

BigCommerce Pricing Tiers

BigCommerce offers various pricing tiers, starting from $29.95 per month for the Standard plan. The Pro and Enterprise plans cater to larger businesses and enterprises, with custom pricing.

WooCommerce Costs

WooCommerce itself is free to use, but you’ll incur costs for hosting, domain, themes, and premium plugins. These costs can vary widely based on your choices. You can get in touch with a company offering WooCommerce development services to learn more about their pricing.

Cost Considerations: BigCommerce vs. WooCommerce

Consider your budget carefully. While WooCommerce might seem cost-effective at first, the total cost can rise significantly when factoring in hosting and premium plugins. BigCommerce’s pricing, though higher, includes hosting and support.

User-Friendliness and Support

User Interface and Ease of Use

BigCommerce has a user-friendly interface that makes it accessible and easy to understand for beginners. On the other hand, WooCommerce’s learning curve is a bit steep, but it rewards those who invest time in mastering it.

Customer Support and Resources

BigCommerce offers 24/7 customer support, ensuring you’re never left in the dark. WooCommerce relies more on its vast community, forums, and documentation for support. Consider your preference for direct support when choosing.

Making the Decision

Identifying Your Business Needs

Take a moment to define your unique eCommerce requirements. Are you looking for simplicity and ease of use, or do you crave complete control over your store’s design and functionality?

Decision-Making Factors

Consider factors like budget, technical expertise, scalability needs, and desired features. Create a decision-making matrix to weigh the pros and cons that matter most to you.


In the WooCommerce vs BigCommerce showdown, there’s no one-size-fits-all answer. Your choice should align with your specific business needs, goals, and preferences. Whether you opt for the streamlined BigCommerce experience or the flexibility of WooCommerce, remember that both platforms have powered countless successful online stores.


Freya Buring is a seasoned content writer with a passion for crafting engaging and informative articles. With a knack for translating complex topics into easy-to-understand content, Freya has been a go-to contributor in various niches, from technology to travel. Her dedication to delivering well-researched and captivating pieces has earned her a reputation as an expert in the field. When she’s not writing, you’ll find Freya exploring new destinations, fueling her wanderlust, and drawing inspiration for her next masterpiece.

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