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Category: Business

Research Demonstrates Importance of Consistent Branding in Political Television Ads

Newswise — During the 2020 election cycle, presidential candidates spent nearly $3 billion on television, radio and digital ads — shattering records and demonstrating how important advertising is to campaign strategy. Given the amount of resources dedicated to advertising, understanding how messages influence voter behavior is critical to campaigns. New research from Washington University in […]

Novel RNA Research, Invention, and Startup Born at Rutgers University Receives $75 Million in Series A Funding

Newswise — A Rutgers professor’s novel research into targeting and silencing defective, disease-causing RNA molecules has led to the launch of Ceptur Therapeutics, a startup that has raised $75 million in Series A funding. The initial research that led to the creation of Ceptur was conducted by principal investigator Samuel I. Gunderson, PhD, associate professor of molecular […]

Danforth Center Launches Technology Company

Newswise — ST. LOUIS, MO, February 8, 2022 – The Donald Danforth Plant Science Center announced the establishment of the Danforth Technology Company (DTC), a wholly-owned C Corporation to facilitate the creation of startup companies from technologies developed by Danforth Center scientists. The Danforth Center is the largest independent, non-profit plant science research organization in […]

Refugees in U.S. struggle to find long-term work

Newswise — ITHACA, N.Y. – Refugees are less likely to be employed the longer they live in the United States, despite unique and early access to employment services, according to new Cornell University research. Gaining lawful permanent residency status immediately helps refugees find jobs, but after five years their employment actually declines, researchers found in their […]

Frontier, Spirit deal ‘positive’ for customers

Frontier is offering to buy Spirit Airlines in a deal that will create the nation’s fifth largest carrier. The companies said the transaction will provide more low-cost fares for more travelers. Christopher Anderson, professor of operations, technology, and information management at Cornell University, is an expert in the hospitality and airline industries. He says customers […]

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