Whether you’re a marketing manager of a successful business or a website owner looking to boost your visibility and attract organic traffic, search engine optimization is an essential tool. This guide will explain what SEO is and how it works. It also describes the best practices you should follow.
Keyword research
Keyword research is one of the most important aspects of digital marketing. It can help you find keywords that are relevant to your business and audience, and it can also provide insight into search intent. This can help you create optimized content and pages for those keywords.
This process should begin at the beginning of your content strategy creation and continue to be a part of your ongoing Philadelphia SEO efforts. It’s also important to re-evaluate your keywords every few months. This will help you identify new opportunities and improve your ranking. For example, you may find that certain keywords have changed in popularity or have become more competitive. This can affect your traffic and conversions. You’ll also need to consider how long it will take you to rank for a particular keyword.
On-page optimization
The term “on-page” refers to any effort made directly on a website to improve its position in the search engine result pages (SERPs). It’s the most effective way to communicate quality signals to Google, particularly since natural language processing and machine learning advances have helped it better understand web content and user search intent.
On-page SEO includes optimizing HTML elements like title tags, meta descriptions, and internal links and ensuring the page’s content is relevant to a user’s query. It can also include optimizing the page’s load time through image compression, JavaScript optimization, and caching. Page speed is one of the most important factors in determining rank. For more information, check out our full guide to on-page optimization.
Off-page optimization
If you want your business to be found online, you must implement an effective off-page SEO strategy. Off-page SEO covers tactics outside your control, like backlinks and mentions on other sites. It also includes content promotion, social media marketing, and other activities that help generate more online visibility for your website or business.
One of the most important off-page SEO factors is link relevancy. Google looks at the context of the links that point to your site to determine if they are relevant and will add value for searchers. For example, a link from a plumbing website will be more valuable than a link from a cooking site. This is why it’s important to build links from sites that are highly ranked in your niche.
Link building
Link building is one of the most time-consuming aspects of SEO services, but it’s still a vital factor in ranking well on search engine results pages. This is because backlinks are like votes for your website’s quality; the more high-quality links you have, the better.
However, it’s important to note that not all links are created equal. Trying to manipulate the number of links you have through methods such as buying them or using black-hat SEO techniques can get you penalized by Google.
Instead, focus on creating high-quality content and ensuring it’s useful and share-worthy. These strategies will help you build a strong backlink profile and improve your website’s rankings. This will give you an edge over competitors and help you grow your business.
Analytics
As any SEO professional knows, analytics are essential to your campaigns. But analyzing and presenting your SEO data to clients can take time and effort.
One way to make this process easier is to use a digital marketing reporting tool. You can create dashboards and reports for clients and consolidate data from different sources. This can save many billable hours and make your SEO services more efficient.
Google Analytics and Search Console are the go-to tools for analyzing SEO metrics for most SEO professionals. But these platforms can be confusing to navigate, especially for newer marketers. That’s why using a digital marketing reporting tool to handle all your SEO metrics in a simple interface is best.
