Instagram marketing is a set of tactics to accomplish all business goals, from growing product sales to generating more brand awareness. It can also be a great way to show off new products without seeming pushy.
Use the free Instagram Insights tool (available to accounts with a business profile) to evaluate the performance of your content. Try different content formats like reels, IG Live, and stories to maximize engagement.
Promote Your Posts
The work you put into snagging the perfect photo and crafting an attention-grabbing caption shouldn’t go to waste. Using Instagram’s post-boosting feature, you can turn any image or video into a captivating ad and drive people to take the next step with your business.
Use this tactic to promote your contests or product launches. Or, highlight your best-performing posts to help new followers discover you. Instagram’s algorithm favors posts that get a lot of views, so this strategy can help you gain followers and organic reach.
Avoid overdoing it on the promotional content, though. 78% of Instagram users report unfollowing brands that promote too much. Instead, try boosting posts seamlessly into your audience’s feed, such as newsjacking or holiday-related content. You can also target a particular demographic to narrow your reach and maximize the impact of your ads with the help of content creator platforms like ValuedVoice. Upgrading a post or story can cost as little as $5, and you can select a specific goal to drive traffic to your website or profile.
Use Hashtags
Adding relevant hashtags to your posts can help your content reach more people. Hashtags categorize your post and allow users to search for a specific topic or theme easily. Instagram enables you to include up to 30 hashtags per post, but you should carefully select the relevant ones for your content. Using irrelevant hashtags is spammy and may result in an Instagram shadowban.
When choosing hashtags, it’s important to look at their post volume. Using overly viral hashtags won’t be very effective because you’ll compete with millions of other posts in the feed.
It’s also a good idea to avoid repetitive hashtags, as Instagram considers this spammy. Instead, try to use unique hashtags that are highly specific to your business or audience. Hashtags can be added to the caption of a post or in a comment. When adding hashtags to the caption of a bar, later’s First Comment tool will automatically schedule your hashtags to go live at the same time as your post.
Create Contests
A contest is a great way to engage your audience and generate buzz for your brand. However, planning and executing a measurable game that fits your business goals is important. Consider defining your target audience and ensuring the contest’s rules match their interests. Choose a prize that will resonate with your audience and is within your budget.
For example, a bakery could run a contest for National Cookie Day by encouraging people to post pictures of their favorite cookie recipe with the hashtag #CookieContest. The bakery could then monitor the submissions to measure the number of new followers gained and engagement levels during the contest period.
Another fun and popular contest is a selfie contest. This type of contest is ideal for a product because it provides a creative outlet for participants to show off their skills and use them. In addition, a selfie contest can encourage participants to promote the contest on their social channels, which increases your reach.
Create Story Posts
As a business, you can create Instagram Stories to highlight your products or services, announce discounts and promotions, or keep your audience updated with behind-the-scenes action. You can create engaging and interactive content with Instagram Stories’ features like IG Live, Boomerang, and repost stickers.
When you share a post from your feed to your Story, a colorful ring will appear around your profile picture, so followers can easily swipe in and see more. You can also link the post to direct viewers where you want them to go.
An Instagram Profile Scraper is a tool or software that is designed to extract data and information from Instagram profiles. It enables users to gather specific details such as usernames, profile pictures, bio descriptions, follower counts, and post statistics from public Instagram profiles. The scraper works by automating the process of accessing and retrieving data from Instagram, saving users significant time and effort in manually collecting information.
Using Instagram’s design tools, you can also make repost stickers look more curated and on-brand. For example, you can use the color overlay hack to create a more branded feed post, then add stickers and text that support your message or encourage people to click through. You can add GIFs or music to your Stories posts, but ensure the content aligns with your brand’s style guide.
