Mainz (dpa) – For TV stations in Germany, 8:15 p.m. is the most important broadcast slot in the evening – it’s different with the thematic channel ZDFinfo.
“10:30 p.m., it’s our best place, it’s our main broadcast window for 14-49 year olds,” station boss Robert Bachem of the German news agency said on the tenth anniversary on Sunday. of the public broadcaster. This often confuses people and also the industry itself, where 8:15 p.m. is the presentation plate – also known as prime time. Often the accusation arises that one “hides” documentaries at the end of the evening, added Bachem. The broadcaster emphasizes its program on documentaries and reports.
How does Bachem explain late prime time? “In the evening at 8:15 pm, a lot of people start looking for entertainment programs. And later in the evening, some people are interested in information and among other things looking for documentary content, ”said the 55-year-old. In general, it is also true that younger people tend to watch television later than older people.
On September 5, 2011, ZDFinfo started as a digital channel on the themes of history, knowledge, politics, economy and society. The station’s market share was 0.2% in 2011 and 1.2% in 2016. As of August 2021, the value based on all viewers was 1.8% according to AGF Video Research, which measures daily channel usage data. ZDF’s main program was 14.2%, the highest market share of all channels. About 50 employees work part-time and full-time for ZDFinfo in the areas of editing, program planning and online and television programming. ZDFinfo presents around 500 German premier documentaries every year.
Regarding the documentary channel’s profile, Bachem said: “ZDFinfo was never intended as a news channel. Our strengths are documentation and reports. This is something that we recognized early on and have continued to develop over the years. Looking back, Bachem added, “We had also experimented a lot. Especially with talc, because it can be produced at a relatively low price. But we found it: you have to make a very clear channel promise. When people activate ZDFinfo, they expect documentation. “
Bachem added: “We don’t see ourselves just as a TV broadcaster. We see ourselves as a document producing unit. »You also deliver for the main ZDF program, as well as for 3sat.
The boss of ZDFinfo named the difference between ZDFinfo and the main ZDF program as follows: “We don’t have a program outline. We made the decision early on: we don’t put money on delivery niches, we put money on content and success. It’s a difference. “