PC-TV Tuners Market COVID -19 Impact | Growth, Analysis, Opportunities and Forecast To 2027 by Growing Players: HP, ASUS, AMD, NVIDIA, MyGica, Hauppauge
The PC-TV tuner market came into existence as a niche market serving the requirement of computer enthusiasts or hobbyists who possessed the technical know-how to install and use the complex devices. However, the popularity of PC-TV tuners soon extended beyond this esoteric group, laying the foundation for the entertainment PC concept that found acceptance among mainstream consumers. Today, computer tuner cards and USB sticks meets the need of diverse end-user segments. The flexibility of the device form, affordability and ease of installation is fuelling its widespread adoption and promoting the global concept of Entertainment PC, which is spreading to metro and urban homes, playing the dual role of an entertainment as well as an educational device. Over the last few years, the transition toward small-sized electronic goods enforced component vendors to design miniature devices. At present, the TV tuners segment also referred as CAN tuners, is witnessing considerable transformation and is dominated by advanced silicon tuners. While, TV is expected to be the main adopter of silicon tuners in next few years, other applications, for instance cable, STBs, and mobile handsets are also implementing these new technologies.
As with the broader TV tuners segment, the PC-TV tuners market is undergoing significant changes in tune with the ongoing digitization of television broadcasts. The switch from analogue to digital ATSC broadcasts in the United States in 2009 is one of major growth drivers for computer tuners in the region. Silicon digital tuners are gradually phasing out analogue and relatively-expensive hybrid tuner cards, particularly in North American, and Western Europe, with advancing Asian economies close on the heels. The continuing popularity of video streaming and associated web-related activities such as vlogging, blogging, social networking, online-education and podcasting among desktop and mobile PC users, is driving the demand for computer tuners. In particular, the rampant sales of mobile computing devices such as netbooks, smartbooks, tablets and ultrabooks, is opening up new avenues of growth for tuner USB sticks and PCI cards. At the same time, the expanding telecom, cable and satellite TV networks, Web-to-TV, as well as the Internet TV or Web TV offers a strong challenge to the PC-TV receiver industry.