Wear OS hasn’t been very successful since its launch and there have even been times when Google seemed to have abandoned the operating system to its doom. Far from being the case, the Mountain View giant signed an agreement with Samsung a few months ago to promote the third generation, Wear OS 3.0, on board the latest Samsung Galaxy Watch 4.
It appears that this move had an effect because in a market such as smartwatches, a market that Apple dominated with quite overwhelming clarity with WatchOS and its Apple Watch, Google’s system took a heavy blow over the year. last. So much so that now only 4.5 percentage points separate the two systems and Google goes from fifth to second at the end of the third quarter of 2021.
Apple leads, Google pursues close and Huawei collapses
With data from Counterpoint Research in hand, one of the most common consulting firms when it comes to presenting market numbers, the impetus given by Wear OS over the past year has been more than remarkable. We’re talking about shipments, not sales per se, but data is still important to get a rough picture of the state of the smartwatch market.
The consulting firm claims that over the past year the smartwatch market has grown 16% last year and that Google has been the company that has best capitalized on this increase with a very noticeable increase. of its market share. Wear OS increased from a share of 3.2% in 2020 to 17.3% in 2021. A little more than 400% growth to reach 4.5 points compared to the 21.8% of Apple, which l he last year had a 28% share that left rivals far behind.
Counterpoint Research smartwatch shipping quotas
In addition, in the share of Google, we could count that of Fitbit, the company which is already owned, and which signed a stable 4.4% against 4.2% last year. The rest of the manufacturers have also signed a fairly regular season, like the 5.8% of Amazfit which goes from 5.4%, or like the 2.9% of Garmin against 3% in 2020.
And the great disaster of last year is in the spotlight Huawei, which goes from 11.3% to 4% in one year, against the figures for the third quarter of 2021 with those of 2020. Thus, the market is growing and manufacturers stabilize as Google cuts distances from Apple at a steady pace. We’ll see what happens next year as we’re in the middle of Black Friday and the fourth quarter numbers can give us an even more accurate picture of each manufacturer’s traction.
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