The dead live longer. The long-lasting vinyl record is currently experiencing a small comeback.
Berlin / Düsseldorf (dpa) – The LP turns 70 this Tuesday – and vinyl fans have every reason to rejoice.
“Vinyl has been writing a success story for over a decade,” said Chairman of the Board of Directors of the Federal Music Industry Association (BVMI) Florian Drücke of the German News Agency. “What started in the niche has now grown into a real market segment.”
On August 31, 1951, Germany’s first LP with 33 1/3 rpm was presented at the German Music Fair in Düsseldorf. After decades of boom, the LP media fell into crisis in the 1990s with the advent of the digital compact disc.
According to the association, only 700,000 records were sold in 2011, but in 2020 it was more than four million. “For many, this is certainly based on the desire to slow down in a largely digital environment, but also on the haptic experience,” explains Drücke. “It now goes beyond hunting and collecting and extends to all genres. It’s a beautiful and truly remarkable success story. “
The expert does not see any danger for the LP in the streaming trend: “For us, it is less a question of knowing if the disc will go out or not, what matters is that it exists as long as it has added value for the fans. That does not exclude that you are a mixed user and have digital music. “
The number of turntables sold in Germany is also increasing again, as industry experts know. According to figures from the Hemix index, sales increased by 8%, from 58,330 in the first half of 2020 to 63,000 in the first half of 2021.