New York, Ta. 3
Facebook’s parent company Meta said on Wednesday that changes to Apple’s privacy features would cost its company up to 10 billion. “We believe that in 205, iOS will have an overall negative impact on our business and we expect to lose $10 billion,” said Meta CFO Dave Weiner. Their revenue will increase from 2 billion to 6 billion rupees in the first quarter of 203. However, analysts have put the estimate at 20 billion. Apple’s app tracking transparency feature has had a huge impact on the advertising industry. This feature enables iPhone users to control their data. The App Tracking Transparency feature gives iPhone users the option to either ‘Do’ or ‘Not’ track openly. If a user selects the ‘No’ option, app developers will not be able to access ‘IDFA’. This is a device ID used for online help.