Athletes are arriving in Beijing for the Winter Olympics, but the hype from advertising that typically surrounds the games is quieter than usual. COVID-19 measures are keeping some announcers as well as family and fans away, and China is facing international criticism over human rights and cybersecurity and privacy issues. This presents unique challenges for brands that typically advertise during Olympic games. IU Kelley School of Business experts are available to comment on these challenges and tensions with China.
Demetra Andrews is a clinical associate professor of marketing at the Indiana University Kelley School of Business in Indianapolis. She is a consumer researcher and focuses primarily on internal and external factors that influence consumer confidence and readiness to act.Beth Fossen is an assistant professor of marketing at the Indiana University Kelley School of Business in Bloomington, having joined the Department of Marketing in July 2016. She is an empirical modeler, and her primary research areas include advertising, online word-of-mouth, social media and political marketing. Nathaniel Grow is an associate professor of business law and ethics at the Kelley School of Business and the Yormark Family Director of the Sports Industry Workshop. He is a nationally recognized expert in the field of sports law and, in particular, issues involving the application of federal antitrust and labor law to the U.S. professional sports industry.Mansur Khamitov is an assistant professor of marketing at the Indiana University Kelley School of Business and a vice chair of American Marketing Association’s Consumer Behavior Special Interest Group. His research stream focuses on consumer information processing, particularly in relation to branding and financial decision-making.Keith E. Niedermeier is a clinical professor of marketing in the Kelley School of Business whose research focuses on consumer decision-making. His specific interests include branding, retail, investor psychology and marketing in China. He is also a recurring visiting professor at the Peking University, Beijing, International MBA program.Kim Saxton is a marketing strategy professor who believes marketers should make data-driven decisions to improve their effectiveness. She has 30 years of experience in competitive intelligence, market research and marketing and has provided insights to the decision-making of a variety of Fortune 500 firms.