Berlin (dpa) – The new TV channel Bild from the tabloid brand of the same name has started up. Sunday at 9:00 am, the free television show began with an extract from the broadcaster’s profile in preview, followed by the first sports program, “The situation of the League”. The studio’s first guest was Hertha BSC sporting director Fredi Bobic.

The show was hosted by longtime “Bild” sports experts Walter M. Straten and Alfred Draxler. At the start of the show, Straten said, “Hello Germany, here we are. You know the image on paper, you also know the digital image and now we have really landed on television. And the beginning, as it should be for Bild, is the sport. We are, so to speak, Bild’s Neil Armstrong on TV. “

The early hours of the program were dominated by football. Liverpool coach Jürgen Klopp has been transferred to one of the sports programs via video. In addition to sports topics, he also explained why he currently does not wear glasses, which he previously needed as a severely nearsighted person. This is currently no longer necessary after a planned eye operation, Klopp said.

A “Chancellor Night” is scheduled for the evening of the first day of broadcast. Separately from each other in a special “The Right Questions” discussion format from 8:15 p.m., the first candidate for Chancellor Armin Laschet (CDU) and then in another round at 9:45 p.m., opponent Olaf Scholz (SPD) will be interviewed .

The biggest German tabloid wants to offer live reports, documentaries, reports and interviews with the television news channel. The heart of the program will be the “Bild Live” program from 9 am to 2 pm on weekdays. The emphasis is on sports on Sundays. With Bild, the Axel Springer media group now has three TV channels in its portfolio. The other two channels are Welt and N24 Doku. The television broadcaster Bild is to be financed by television advertising revenue. In the program of the first day of broadcast, advertising blocks were already visible.

Bild program director Claus Strunz told the German news agency about the “Bild Live” program before the TV started: “We will use this stretch as an anchor point, but we will not enter not in a documentary sleep afterwards. ” You broadcast documentaries, but you’re almost always in live mode when something extraordinary is happening at other times of the day. “So that there is a suction effect and it is better to leave the transmitter on, otherwise you will miss something important.” This is the real idea. “

The program director named “everyone” as the target group, adding: “We know that if we are reaching out to people who already use the Bild brand, we tend to reach more men than women. That’s why we put a lot of emphasis on sport in our program. “