Fashion Influencer Marketing Market Research Report, Market Share, Size, Trends, Forecast and Analysis of Key players 2026

According to IMARC Group’s latest report, titled “Fashion Influencer Marketing Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, The global fashion influencer marketing market reached a strong growth in 2020. Fashion influencer marketing is the promotion of apparel and fashion goods via online social media platforms. Fashion influencers    are experts with significant social media following on various platforms that create content related to fashion, endorse events, fashion shows, products, cosmetics, apparel, jewelry brands, etc. Fashion influencer marketing includes fostering natural conversation around a brand or product and delivering meaningful content to subscribers. Service providers offer multiple marketing solutions, such as search and discovery, analytics and reporting fraud detection services, campaign and influencer relationship management, workflow automation, etc.

Fashion Influencer Marketing Market

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The increasing popularity of several social media platforms and significant growth in the fashion industry are primarily driving the fashion influencer marketing market. Influencer marketing allows fashion brands to promote their products using innovative marketing and campaigning strategies, such as polls, direct messages, comments, etc., that are augmenting the market growth. Furthermore, the incorporation of e-commerce with social media platforms and the adoption of social search engine tools are further propelling the global market. Additionally, the employment of digital payment features and shopping facilities by retail entertainment sites is also expected to proliferate the market for fashion influencer marketing in the coming years. Looking forward, IMARC Group expects the global fashion influencer marketing market to continue its robust growth during the next five years.

As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Competitive Landscape with Key Players:

  • AspireIQ Inc.
  • Hypr Brands (JuliusWorks Inc.)
  • InfluencerDB
  • Izea Worldwide Inc.
  • Klear
  • Launchmetrics
  • Mavrck
  • Socially Powerful Media Limited
  • Speakr Inc.
  • Upfluence Incorporated.

Market Segmentation:

Breakup by Influencer Type:

  • Megainfluencers
  • Macroinfluencers
  • Microinfluencers
  • Nanoinfluencers

Breakup by Fashion Type:

  • Beauty and Cosmetics
  • Apparels
  • Jewelry and Accessories

Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others)

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Key highlights of the report:                                                    

  • Market Performance (2015-2020)
  • Market Outlook (2021-2026)
  • Market Trends
  • Market Drivers and Success Factors
  • The Impact of COVID-19 on the Global Market
  • Value Chain Analysis
  • Structure of the Global Market
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Smith Ivo

Five years in chemical & material has made Ivo Smith more or less an expert in everything related to medicines, drugs, chemicals and related sectors – at least from the PR front. Through his insider access to the sector, he has gained valuable insight into the entire manufacturing process of chemical and material.
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