Consumer behavior and advertising experts at the University of Maryland’s Robert H. Smith School of Business are available to critique this year’s Super Bowl commercials – prior to and following Super Bowl LVI. The experts are marketing professors Henry C. Boyd III and Amna Kirmani. 

Both analyzed last year’s spots via Maryland Today’s Super Bowl Ads That Scored—Even When the Game Didn’t (UMD Marketing Experts Break Down Which Commercials Flourished, Flopped or Found the Right Tone).