Pervasive internet access has changed our daily behaviors, including the traditional process of buying an appliance or home appliance. Many of us no longer leave the house, we go to various stores, choose a product and buy it. We search the Internet directly for different offers in several stores and buy them online.
There are many establishments to choose from, although not all of them offer the same guarantees, services and reliability with regard to the service of the products, which logically affects the final sale price, as indicated by the latest report from the Organization of Consumers and Users (OCU) published this week.
The Organization analyzed and compared the prices of 28 brands of large and small household appliances in 35 different stores with presence and sale on the Internet, compiling nearly 74,000 household appliance prices collected throughout 2021. The conclusions? Well, there are several and very interesting ones.
To begin with, according to comments on the web, “the major e-commerce platforms like Amazon, Carrefour online, El Corte Ingles, Media Markt or Worten are, on average, 17% more expensive than those of other lesser-known chains” , that is to say, only small businesses.
Although this price increase does not always have to imply a reduction in service to the consumer, the data they obtained by evaluating the quality of the shopping pages is based on the satisfaction of their users and the analysis of the commercial conditions.
The study also reveals that price differences can even exceed 30% in the case of large household appliances from brands such as AEG, Beko, Candy, Electrolux, Hisense, Teka, Whirlpool and Zanussi, although other brands such as Cecotec , Panasonic or Samsung rarely reach 15%.
As for customer satisfaction, according to OCU, almost 7 out of 10 users are very satisfied with online purchases, with Amazon being the online store par excellence, concentrating 28% of purchases via the Internet.
Recommendations when buying a device online
The OCU study also includes a series of basic recommendations so that our purchase is satisfactory and that we can receive and have the equipment ready to work in our homes:
In the first place, it is advisable to verify that the store where we are going to buy is a secure page, with verified identity, which we have already commented on other occasions and for which we can follow a series of recommendations and tools, such as observing that the address bar displays “https://” and not “http://” or checking if the page has a closed (or green) padlock.
It is also worth checking that the final sale price includes transport to the door of the home, as well as the recovery of the old model in case we have it, or installation at no additional cost.
It is advisable to compare prices in at least three different stores, making sure it is always the same model, as there may be small variations in specifications or exterior finishes (eg white finishes , steel, etc.)
It is also advisable to take precautions regarding payment methods, especially if we do not know the company, a situation where it is better to bet on stores that accept services such as PayPal or prepaid cards in their physical modality or virtual where we can enter the amount to be paid.