The case is already clear for the new Bild-TV: the chancellor can soon be only CDU boss Armin Laschet or SPD boss Olaf Scholz. Only these two best candidates were invited on Sunday to the questionnaire of the well-announced special program “The Night of the Chancellor”. And as once Björn Höcke (AfD), who in the ARD talk show “Günther Jauch” …

The case is already clear for the new Bild-TV: the chancellor can soon be only CDU boss Armin Laschet or SPD boss Olaf Scholz. Only these two best candidates were invited on Sunday to the questionnaire of the well-announced special program “The Night of the Chancellor”. And like Björn Höcke (AfD), who brought the German flag into the studio on the ARD talk show “Günther Jauch” and then carefully draped it over the armrest of his chair, the national symbol also played a role. important this time. But this time it wasn’t brought into the studio by politicians. First, Bild MP Paul Ronzheimer put the flag in the hand of the leader of the CDU, and 90 minutes later moderator Karl Weise did the same with the chairman of the SPD party. But both politicians survived the test of patriotism to some extent unscathed, only the flag was later folded back over the studio table, somewhat carelessly.

Ronzheimer and Weise persistently asked the two politicians to soak up the current issues. For example, when, in a conversation with Scholz, Weise repeatedly claimed that the SPD candidate does nothing because his political opponents constantly make mistakes. But the politicians knew what to expect and treated the interviewers in a very orderly (Laschet) and statesman (Scholz) manner. The political show was not a big surprise anyway. Because the previous “Bild Live” format had already provided many broadcasts with political talk shows and prominent guests from the Berlin political scene for a long time. The broadcaster makes a notable effort to make the voice of the people heard, even during Chancellor Night. A Saxon butcher and bar owner, as well as celebrities Reiner Calmund (ex-football manager) and Regina Halmich (ex-boxer), then commented on the appearance and what was said by the two politicians.

Bild-TV kicked off at 9 am on Sunday, after a preview clip referring to his own profile, with the sports show “La situation de la ligue”. Football will be a big topic for the station. In addition to the news and plenty of live content, Bild will also broadcast documentaries and reports that can be used by sister stations to Springer, N24 Doku and Welt. But why is the media group now operating the third TV channel? In Bild’s case, digital TV should be redesigned and done differently, he says. Because today’s news is increasingly characterized by video rather than text and photos, Bild wants to move from a print and digital brand to a media brand with moving images at the center. “Our goal is to report directly on an event. We want to be quick and we want to be the first. At the same time, we want to use all the narrative possibilities of the moving image to generate emotions and get our viewers as close as possible to current events. ” , says Saulo Santana, Creative Director at Springer Group.

In total, around a million people watched the new channel on the first day of broadcast, run by journalist Claus Strunz as director of programs. And media experts like Jo Groebel certainly see room for improvement. “I find the cross-media approach with the Bild-Zeitung exciting and the stronger emphasis of well-researched quality journalism on opinion, opinion and popularity instead of objective reporting,” he said. he said recently in an interview with “Freie Presse”. Despite the strength of opinion, the emphasis is also on pluralism, said Groebel. (with dpa)