The situations generated when talking about streaming and qualities are curious. Significant differences appear depending on the country we are talking about and when DTT in 4K takes its first steps in China, we already think almost immediately of broadcasts in 8K resolution.
And it is that at the gates of the celebration of the Beijing 2022 Winter Olympics, in the Asian country, they are already working to make it the first major event broadcast in 8K resolution. In principle only for giant screens and in public spaces, this may be the boost that 8K needs to develop.
Bet on 8K resolution
Let’s face it. 8K TVs for now are almost anecdotal for now. Although the most important brands (LG, Samsung, TCL, Sony…) have a model in their catalog, for now they are very exclusive products, especially for the price. Additionally, 8K is surrounded by controversy when it comes to certain brands. A rare presence that may begin to change with the streaming that will be carried out by the China Media Group.
“China Media Group (CMG) on Monday launched “CCTV-8K”, an 8K ultra-high-definition television channel, to broadcast the upcoming Beijing 2022 Winter Olympics to the public. To achieve the goal of presenting Beijing 2022 Through 8K ultra-high definition technology, CMG has made progress in building the appropriate production and transmission system, and accelerating the rapid growth of the whole industrial chain covering the production, broadcasting and transmission of 8K television.
The media group launched its first 8K channel, CCTV 8K, in China. A channel intended for the broadcast of the Beijing 2022 Winter Olympics. Since the market for these televisions is currently very small, the broadcasts are designed to be seen on giant screens located in public places.
China Media Group is the first station that bets on 8K resolution and as usually happens, a sporting event like a World Cup or in this case the Olympic Games is the ideal banner. No international broadcaster has announced 8K plans.
At the time, other sporting events served as previews to promote new technologies. This has already happened with the Beijing Olympics in 2008 with the first push for HD broadcasts, while with the London Olympics in 2012 4K broadcasts started to appear.
China and the Beijing Winter Olympics in 2022 are ahead of the Tokyo Summer Olympics in 2020, which was to mark the real start of 8K.
So far, it’s been confirmed that the Beijing 2022 Winter Olympics will be filmed, produced and broadcast in 8K Ultra HD, but it’s unclear whether the broadcasts will include High Dynamic Range (HDR).
The Beijing 2022 Winter Olympics will be held from February 4 to 20, 2022.
Through | Flat panels
Picture | Beijing 2022