A beacon technology alerts apps or websites to detect the location of the customer at a given moment, thereby assisting retailers to send timely messages to promote their products. A beacon emits Bluetooth low energy (BLE) signal that is acknowledged by the company or retailer, thus transmitting information about their presence. The beacons deliver cost effective and wireless authentic solutions for retailers to enhance their marketing activities.
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Increase in demand for beacon management software in the retail sector and growth in need for managing beacons drive the market growth. However, lack of willingness to accept this technology impedes its growth. In addition, rise in number of consumers purchasing through the smartphone application presents a lucrative growth opportunity for market expansion.
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The beacon management system market is segmented based on end user and region. The end user segment is bifurcated into retail and non-retail sectors. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.Key players operating in this market include Blue Sense Networks, Onyx Beacon, Beaconinside, BlueCats, Cisco Systems, Glimworm Beacons, Quuppa, Sensoro, Relution, and Swirl.
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Key Benefits for Stakeholders
- The study provides an in-depth analysis of the beacon management system market and current & future trends to elucidate the imminent investment pockets.
- Information about the key drivers, restraints, and opportunities and their impact analysis on the market size are provided.
- Porters Five Forces analysis illustrates the potency of buyers and suppliers operating in the industry.
- The quantitative analysis of the market from 2017 to 2023 is provided to determine the market potential.
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