Apple has launched a proposal for everyone who has an iPhone 13 Pro or an iPhone 13 Pro Mac: a macro photography challenge with which the company challenges us to “represent these little day-to-day things in a big way”. The company is already accepting photos from anyone who dares to participate in the challenge with a February 16 deadline.

Focus to 2cm, shoot and share

Participating in the challenge is simple: just use the macro mode of your iPhone 13 Pro or iPhone 13 Pro Max to take and post a photo using the hashtags #ShotoniPhone and #iPhonemacrochallenge on Instagram or Twitter. Apple will monitor these tags on both social networks to choose the winners.

If you do not want to use any social network, Apple has made available to us the email shotoniphone@apple.com so that we can also send the macro photos that we take confidentially there. In this case it will be necessary to name the file in the format ‘surname_first_name_macro_iPhonemodel’, and in the subject of the email put ‘Shot on iPhone Macro Challenge Submission’.

A jury of ten experts will select the best photographs among all the participants. Those selected will be able to exhibit their photographs in official Apple digital spaces and in the Apple Store, or in photographic exhibitions organized by the company.

You dare? You can do this if you are over 18 and do not work at Apple or are a direct family member of an employee. Who knows, maybe that macro shot you took in a dull moment might end up on one of those huge Apple Store billboards that millions of people visit every month. And you have many examples.