Company defends Lulu for holding data to better serve customers
The company has information on everything like your size, weight, gender, complexion, likes and dislikes, political leanings and leanings.
New York: People on the Internet are usually worried about data leaks and privacy, but a recent revelation about e-commerce company Amazon has upset people.
Actually, Amazon, the world’s largest e-commerce company, keeps the data of all its customers with it. However, people are surprised at how much information is recorded in it. This company also knows who you met and who you talked to.
Ibrahim Sameera, a Virginia lawmaker in the United States, was aware that Amazon held his personal information, but he was also surprised to learn how and what kind of information the company kept about him.
About 1,000 contact numbers came to Amazon from Ibrahim’s phone. The company is also well aware of which part of the Quran was recited by Qur’an Sharif Ibrahim Sameera on December 17 last year. Amazon had information about all the things and subjects that Ibrahim searched on the Internet. Information about the subjects Ibrahim considers private also reached Amazon.
Ibrahim, a member of the Virginia House of Delegates, asks if the company sells goods or spies on people. According to a recent rule in the United States, any consumer can ask a company what type of customer information it has stored. Following advice from news agency Reuters, Ibrahim also asked the company what information it had stored.
The Reuters news agency also sought information about the report from Amazon through seven of its journalists. Amazon collects most of its customer data through devices such as Alexa, Kindle, e-readers, and through audioable, video, and music platforms.
This Alexa-connected device records all the activities and conversations inside the house and the movement of people is recorded with the help of cameras installed outside. Based on this information, Amazon company can very easily guess your size, weight, gender, complexion, likes and dislikes, political outlook and leanings.
The company defended itself when the protests broke out, saying the data was stored for the purpose of improving the service provided to its customers and providing goods as per the customer’s choice.